Challenge
An online pharmacy with a large drug catalog was getting almost no search traffic: in August 2025 the site had only 42 Google clicks a month at an average position of 38.5, far beyond the first page.
The niche is hard because pharmacy is a YMYL topic. Google expects proven accuracy and trust from such sites, and the competitors are large pharmacy chains with strong domains and years of history.
Technically, the problem was the size of the catalog:
- tens of thousands of product and filter pages wasting crawl budget;
- duplicates from pagination and URL parameters;
- identical template meta tags on thousands of pages;
- categories without useful text, so Google could not tell which queries to show them for.
What we did
Controlled indexing
We split pages into those that should bring traffic and those that only get in the way. Filters and parameters were excluded from indexing, and canonical URLs and pagination were set up so Google spends its resources on categories and popular products.
Meta tag and markup templates
For categories and products we built title and description templates that use the drug name, form and dosage. We added Product and BreadcrumbList markup to earn rich snippets.
E-E-A-T category content
For key categories we prepared texts with verified information and links to official instructions, exactly the kind of content Google expects from medical sites.
Ongoing monitoring
Every month we track indexing, positions by query group and new technical issues, which inevitably appear in a large catalog with a constantly changing assortment.
Results
Google Search Console data after a year of work:
- Google clicks: 42 in August 2025 → 449 in September 2026, 10.7 times more;
- impressions: 1,251 → 11,039 a month, peaking at 15,866 in August 2026;
- average position: 38.5 → 15.2.
Growth was gradual: by October-November 2025 clicks had already tripled, and since June 2026 the site has consistently received over 250 clicks a month and keeps growing.
What makes this project special
In a medical niche you cannot pump up traffic quickly: Google trusts only sites with a clean technical base and verified content. Here the result came from combining controlled indexing of a large catalog with quality category pages, without aggressive tactics that quickly cost rankings in YMYL topics.
We started in September 2025. Source: Google Search Console, August 2025 - September 2026
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