Local SEO, SEO, and Google Ads for hotels, cafes, and restaurants: more direct bookings without OTA commissions and more guests from Google Maps.
What we do for this industry
Full-funnel promotion for a hotel in a tourist city: website SEO, Google Business Profile, Google Ads for branded and targeted queries, and city content for tourists. The goal: more direct bookings without booking-platform commissions, plus additional sales.
Online travel agencies take a large share of bookings along with their commission. Your own website and Google profile can win back some of those guests if the hotel is visible for branded and travel searches.
What we do:
We've worked with a hotel in the center of Kamianets-Podilskyi, Ukraine, and with a local business in Miami Beach.
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Capture branded searches with ads and SEO, highlight the benefits of booking direct on your website, and build out your Google profile, where guests see prices and reviews.
The right category, up-to-date photos of rooms and grounds, amenities, review responses, and a link to direct booking.
Yes. Articles about attractions and itineraries bring in tourists during the planning stage and help you appear in AI assistants' answers for travelers.
For hotels, often yes: OTAs bid on your name, and without your own ads, some guests book through them and you pay a commission.
Yes. For restaurants and cafes, what matters most is Google Maps, reviews, photos, and a correctly listed website and menu in the profile.
By the number of direct bookings and calls, website clicks and direction requests from Google Maps, and the share of branded traffic that stays on your website.
Industries
We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.