Skip to content
serpico.

Local SEO

Ranking in Google Maps and local search: your business profile, reviews, and a local page for every location.

What's included

  • ✓Google Business Profile optimization
  • ✓Location pages for every branch
  • ✓Directories and NAP consistency
  • ✓Review management
  • ✓Local schema markup

Who Local SEO is for

Businesses that customers visit in person or that serve a specific city: clinics, dental practices, salons, hotels, restaurants, service companies, law firms. For them, the Google Maps "local pack" often drives more calls than regular search results.

What's included

  • Google Business Profile: categories, services, photos, attributes, posts, Q&A.
  • Location pages: a dedicated, optimized page for each branch with its address, hours, map, and reviews.
  • NAP consistency: the same name, address, and phone number on your website, in directories, and on social media.
  • Reviews: a review collection system and response templates.
  • Local links and mentions: city media, partners, associations.
  • LocalBusiness / MedicalClinic / Hotel schema with coordinates and opening hours.

We've done local SEO for a chain of chiropractic clinics in Oregon, an aesthetic medicine clinic in Florida, a hotel in Kamianets-Podilskyi, Ukraine, and a manufacturer's chain of branded retail stores.

Updated:

Case studies: Local SEO

Chiropractic Clinic Network in Oregon: +69% Google Clicks in the First Month
SEOGEO / AI SEOLocal SEO

Chiropractic Clinic Network in Oregon: +69% Google Clicks in the First Month

Four chiropractic clinics in different Oregon cities operate on a single domain. In the first month of work, Google clicks grew 69%, impressions nearly doubled, and the number of indexed pages went from 56 to 816.

Google clicks, March vs. February 2026
+69%
Google Search impressions in a month
+99%
Read case study →
Lviv Meat Processing Producer: SEO, Google Ads and a Rozetka Marketplace Launch
SEO ServicesLocal SEOGoogle Ads

Lviv Meat Processing Producer: SEO, Google Ads and a Rozetka Marketplace Launch

Our longest-standing client: a Lviv meat producer with a chain of branded stores. Since February 2024 we have handled SEO, Google profiles for the stores, Google Ads and Shopping, plus the move to marketplaces: a 426-product feed for Rozetka and a fix for a critical stock error.

average Google position, June 2025 vs June 2026
12.6 → 5.5
clicks in June 2026 vs June 2025
+28%
Read case study →
Hotel in Central Kamianets-Podilskyi: More Direct Bookings Without OTA Commissions
SEOLocal SEOGoogle Ads

Hotel in Central Kamianets-Podilskyi: More Direct Bookings Without OTA Commissions

Full-funnel promotion for a hotel in a tourist city: website SEO, Google Business Profile, Google Ads for branded and targeted queries, and city content for tourists. The goal: more direct bookings without booking-platform commissions, plus additional sales.

Google clicks, July 2026 vs July 2025
+22%
average position, July 2025 vs July 2026
9.8 → 6.8
Read case study →

FAQ: Local SEO

Didn't find your answer? Drop us a line and we'll reply within one business day.

How many locations can you promote?

As many as you have. We create a separate Google profile and a separate page on your website for each one, so they don't compete with each other.

Do reviews affect rankings in Google Maps?

Yes. The number, recency, and content of reviews, together with relevance and distance, are the main local ranking factors.

Can I add keywords to my business name on Google?

You shouldn't. Google requires your real business name, and keywords in the name can get your profile suspended. It's better to build relevance through categories, services, and website pages.

What should I do about negative reviews?

Respond to each one calmly and to the point, and dispute fake reviews that violate Google's policies. We prepare response templates and a process for collecting reviews from satisfied customers.

Do you do Local SEO outside Ukraine?

Yes, we've promoted local businesses in the US (Oregon, Florida) and in Ukraine. Market specifics are reflected in directories, review language, and local link sources.

When will I see the first results in Maps?

After profile optimization, changes are often visible within 2-6 weeks. Sustained growth in calls and direction requests depends on reviews and competition in your area.

From the blog

Articles

Local SEO for Clinics: A 15-Point Google Business Profile Checklist

For a clinic or dental practice, a Google Maps profile often drives more calls than the website. Check these 15 points: the right primary category, services, hours, photos, reviews with responses, a separate profile and page for each location, and the same name, address, and phone number everywhere.

Read →

Let's talk Local SEO for your business

Leave your details and we'll put together a scope of work and a budget estimate.

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.

Free consultation

Tell us about your project and we'll prepare a growth plan