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Legal Services

Lead generation for law firms through Google Ads and Meta Ads, plus SEO and search reputation, all within the advertising restrictions for legal services.

Case studies in this industry

California Employment Law Firm: Meta Ads Lead Generation Across 5 Practice Areas
Meta Ads

California Employment Law Firm: Meta Ads Lead Generation Across 5 Practice Areas

Launching Meta Ads lead generation for an employment law firm in California. Separate campaigns and creatives for 5 practice areas, lead forms with qualifying questions, and a target cost per lead of $10-15, all within Meta's restrictions on legal advertising.

employment law practice areas with separate campaigns
5
target cost per lead
$10-15
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A law firm's client is looking for help in a stressful situation and chooses someone they trust. Cost per click on Google is among the highest here, and Meta restricts targeting and wording for legal services.

What we do for law firms:

  • separate campaigns for each practice area to keep cost per lead under control;
  • lead forms with qualifying questions that filter out irrelevant inquiries;
  • Google Ads with extensive keyword coverage and competitor keywords;
  • SEO pages for practice areas, FAQs, and LegalService markup;
  • review management and branded search results.

For example, for a concierge service for car accident victims, we launched 9 Google Ads campaigns built on 13,598 keywords and 457 competitor keywords.

FAQ: Legal Services

Didn't find your answer? Drop us a line and we'll reply within one business day.

Can legal services be advertised on Meta?

Yes, but with restrictions on targeting and copy. We build campaigns that pass ad review while still qualifying inquiries.

How do you control cost per lead for a law firm?

Split campaigns by practice area, set a target cost per lead, add qualifying questions, and regularly cut keywords and audiences that don't produce clients.

Which is better for lawyers: Google Ads or SEO?

Google Ads delivers leads immediately, while SEO lowers acquisition costs over the long term. A combination works best, where ad data shows which pages to develop through SEO.

Do you work with US law firms?

Yes. We ran lead generation for an employment law firm in California and launched ads for a concierge service for car accident victims in Oregon.

How is the data of people who submit inquiries protected?

Leads go directly into your CRM, access is restricted, and we can run projects under NDA when needed.

Do you help with a law firm's reputation?

Yes. We set up review collection, manage branded search results, and use lawful mechanisms to remove false content.

Industries

Ready to rank on Google and show up in AI answers?

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Free consultation

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