GEO / AI SEO

Optimizing your brand and website so ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews mention and cite you.

What's included

✓Audit of your brand's presence in AI answers
✓Question-and-answer content
✓Schema.org and llms.txt
✓Mentions on authoritative platforms
✓AI citation monitoring

What is GEO

GEO (Generative Engine Optimization) is optimization for generative search engines: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude, Copilot. When a user asks "which agency / clinic / service should I choose," the AI builds its answer from several sources. The goal of GEO is to make your brand one of those sources.

How GEO differs from SEO

	SEO	GEO
Where it shows up	10 blue links on Google	An AI-generated answer
What's evaluated	Page relevance and authority	Factual clarity, citability, brand mentions
Metric	Rankings, clicks	Share of mentions and citations in answers

These disciplines don't compete: strong SEO is the foundation for GEO, because AI systems often pull their sources from top search results.

What we do

AI visibility audit. We check how ChatGPT, Gemini, Perplexity, and AI Overviews answer the key queries in your niche, and who they mention and cite.
Content that's easy to cite. Short, direct answers up front, sourced facts and figures, comparison tables, FAQs.
Technical foundation. Organization, Service, FAQPage, and Article markup; an llms.txt file; AI crawler access in robots.txt.
Off-site brand signals. Profiles on Clutch, G2, and industry directories, PR placements, reviews, Wikipedia-style sources.
Monitoring. We regularly measure your brand's share of mentions in AI answers and benchmark it against competitors.

Who needs this now

SaaS and B2B companies, healthcare, legal services, ecommerce: anyone whose customers already ask AI "what should I choose" before they buy.

Updated: October 18, 2026

Case studies: GEO / AI SEO

SEOGEO / AI SEOLocal SEO

Chiropractic Clinic Network in Oregon: +69% Google Clicks in the First Month

Four chiropractic clinics in different Oregon cities operate on a single domain. In the first month of work, Google clicks grew 69%, impressions nearly doubled, and the number of indexed pages went from 56 to 816.

Google clicks, March vs. February 2026: +69%
Google Search impressions in a month: +99%

Read case study →

SEOGEO / AI SEOSEO audit

AI Startup from Germany: Impressions in Google AI Search Nearly Quadrupled in a Month

The startup builds an MCP connector that links AI assistants with advertising platforms. Our audit found 26 tutorials blocked from indexing by a CMS setting. In the first month, impressions in AI Overviews and AI Mode grew from 818 to 3,245, and organic sessions in GA4 rose 235%.

organic sessions, 28 days before launch vs. the last 28 days: +235%
impressions in AI Overviews and AI Mode in the first month: 818 → 3,245

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GEO / AI SEOSEO audit

US Baby Food Brand: +546.7% Impressions in Google AI Features

A GEO project for an American plant-based baby food brand. In two months, impressions in Google AI features grew from 168,250 to 1,088,226, and the number of pages with valid structured data increased almost tenfold.

impressions in Google AI features: +546.7%
AI features' share of all impressions: 3.4% → 26.1%

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FAQ: GEO / AI SEO

Didn't find your answer? Drop us a line and we'll reply within one business day.

Can you guarantee a spot in ChatGPT's answers?

No, AI answers are non-deterministic. But you can significantly increase the likelihood of being mentioned through structured content, authoritative third-party sources, and making your site technically accessible to AI crawlers.

How do you measure GEO results?

We maintain a set of benchmark queries and regularly check how often your brand is mentioned and cited in ChatGPT, Gemini, Perplexity, and AI Overviews. We also track traffic from AI platforms and impressions in Google's AI features.

Do I need GEO if I already do SEO?

Yes, if your customers use AI assistants. SEO provides the foundation, and GEO adds work on content format, brand mentions, and monitoring AI answers.

What is AEO and how is it different from GEO?

AEO (Answer Engine Optimization) is optimization for direct answers: featured snippets, voice assistants, "People also ask" boxes. GEO is broader and covers generative systems like ChatGPT. In practice, we do both together.

What GEO results have you achieved?

For example, for a US baby food brand, impressions in Google's AI features grew from 168K to 1.09M in two months, and for a German AI startup, visits from ChatGPT and Claude rose from 118 to 384 in the first month. Details are in our case studies.

Should I open my site to AI bots?

If you want to be cited, yes. If GPTBot, ClaudeBot, or PerplexityBot are blocked, they can't read your current content, and AI will cite your competitors more often.

How long does GEO take?

The technical foundation (markup, llms.txt, bot access) takes 2-4 weeks. Changes in AI answers usually become noticeable after 1-3 months, since these systems refresh their sources at different rates.

From the blog

New servicesOctober 16, 2026

New Service: GEO Audit of Your Brand's Presence in AI Answers

Serpico Agency is launching a GEO audit: we check how ChatGPT, Gemini, Perplexity, and Google AI Overviews answer the key queries in your niche and whom they recommend instead of you, then give you a plan to get into those answers.

Read →

ArticlesOctober 14, 2026

What Is GEO and How to Get Into ChatGPT, Gemini, and Perplexity Answers

GEO (Generative Engine Optimization) is optimizing your website and brand so AI assistants mention and cite you in their answers. The essentials: give a direct answer at the top of the page, back it up with facts, use clear structured data, and earn brand mentions on authoritative third-party sites.

Read →

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