Why is SEO for clinics harder than for other niches?
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Google requires proven expertise for medical topics: a physician author, sources, and up-to-date information. That's why we build content and markup with E-E-A-T in mind from day one.
What matters more for a clinic: the website or Google Maps?
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Both. For local "near me" searches, the Maps profile often drives more calls, while the website helps you rank for treatments and convinces patients to book.
Can medical services be advertised on Google Ads?
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Yes, within Google's healthcare advertising policies. We target searches with booking intent and track calls and form submissions as conversions.
How do you promote several locations of one clinic?
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A separate Google profile and a separate page for each location, with its own address, hours, and reviews, so the locations don't compete with each other.
Do you work with online pharmacies?
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Yes. For large drug catalogs, the keys are controlled indexing, templates for meta tags and markup, and content that links to official prescribing information.
How can a clinic get into ChatGPT's answers?
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Through structured content with clear answers, mentions on medical platforms and physician directories, reviews, and making the site technically accessible to AI crawlers.