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Healthcare and Clinics

SEO, Local SEO, GEO, and advertising for clinics, chiropractors, aesthetic medicine, and online pharmacies: more patient bookings from Google, Maps, and AI assistants.

Case studies in this industry

Chiropractic Clinic Network in Oregon: +69% Google Clicks in the First Month
SEOGEO / AI SEOLocal SEO

Chiropractic Clinic Network in Oregon: +69% Google Clicks in the First Month

Four chiropractic clinics in different Oregon cities operate on a single domain. In the first month of work, Google clicks grew 69%, impressions nearly doubled, and the number of indexed pages went from 56 to 816.

Google clicks, March vs. February 2026
+69%
Google Search impressions in a month
+99%
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Online pharmacy: Google clicks up 10x in a year
SEO ServicesSEO audit

Online pharmacy: Google clicks up 10x in a year

A large drug catalog in a medical niche where Google is especially strict about quality. In a year, search clicks grew from 42 to 449 a month, impressions almost 9x, and the average position rose from 38.5 to 15.2.

Google clicks, August 2025 vs September 2026
10.7x
monthly Google impressions
1,251 → 11,039
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Aesthetic Medicine Clinic in Florida: SEO and Ads in a YMYL Niche with Strong Competitors
SEOGoogle AdsGEO / AI SEO

Aesthetic Medicine Clinic in Florida: SEO and Ads in a YMYL Niche with Strong Competitors

One of our longest-running projects: a med spa in Florida we have worked with since May 2025. E-E-A-T pages for every treatment, medical structured data, Google Ads for queries with booking intent, and ad data used to prioritize SEO.

Google clicks, August 2025 vs March 2026
+79%
average position over the same period
25.3 → 8.5
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How we work with healthcare projects

Google classifies medicine as a YMYL topic ("Your Money or Your Life"), so it scrutinizes expertise and trust especially closely. A treatment page without a physician author, contraindications, and sources loses out even with strong backlinks.

What we do for clinics:

  • dedicated pages for every treatment and symptom with physician authorship, FAQs, and MedicalClinic, Physician, and FAQPage markup;
  • Local SEO for every location: Google profile, location page, reviews;
  • Google Ads targeting searches with booking intent rather than general informational queries;
  • GEO, so ChatGPT and AI Overviews recommend the clinic in answers like "where can I get...".

For example, for a chain of 4 chiropractic clinics in Oregon, clicks from Google grew 69% in one month, and indexed pages went from 56 to 816.

FAQ: Healthcare and Clinics

Didn't find your answer? Drop us a line and we'll reply within one business day.

Why is SEO for clinics harder than for other niches?

Google requires proven expertise for medical topics: a physician author, sources, and up-to-date information. That's why we build content and markup with E-E-A-T in mind from day one.

What matters more for a clinic: the website or Google Maps?

Both. For local "near me" searches, the Maps profile often drives more calls, while the website helps you rank for treatments and convinces patients to book.

Can medical services be advertised on Google Ads?

Yes, within Google's healthcare advertising policies. We target searches with booking intent and track calls and form submissions as conversions.

How do you promote several locations of one clinic?

A separate Google profile and a separate page for each location, with its own address, hours, and reviews, so the locations don't compete with each other.

Do you work with online pharmacies?

Yes. For large drug catalogs, the keys are controlled indexing, templates for meta tags and markup, and content that links to official prescribing information.

How can a clinic get into ChatGPT's answers?

Through structured content with clear answers, mentions on medical platforms and physician directories, reviews, and making the site technically accessible to AI crawlers.

Industries

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