SEO Audit

An in-depth website review with a prioritized plan: what to fix, in what order, and what impact it will have.

What's included

✓Technical audit and Core Web Vitals
✓Indexing and crawling
✓Content and keywords
✓Backlink profile
✓AI visibility audit (GEO)

What you get

Not a 200-page PDF full of tool screenshots, but a prioritized task table: the issue, how to fix it, who should do it (developer, content manager, marketer), and the expected impact.

What we check

Technical: indexing, robots.txt, sitemap, canonical URLs, redirects, status codes, duplicates, hreflang.
Speed: Core Web Vitals (LCP, INP, CLS) in field and lab data, page weight, images, scripts.
Structured data: validity and completeness of schema.org markup.
Content and keywords: query coverage, cannibalization, thin and outdated pages.
Links: referring domain quality, anchor text profile, toxic links.
GEO: how your brand appears in ChatGPT, Gemini, Perplexity, and AI Overviews answers.
Analytics: whether GA4, conversions, and Google Search Console are set up correctly.

An audit is useful before a redesign or site migration, when switching agencies, or when traffic starts to drop.

Updated: October 18, 2026

Case studies: SEO Audit

SEOGEO / AI SEOSEO audit

AI Startup from Germany: Impressions in Google AI Search Nearly Quadrupled in a Month

The startup builds an MCP connector that links AI assistants with advertising platforms. Our audit found 26 tutorials blocked from indexing by a CMS setting. In the first month, impressions in AI Overviews and AI Mode grew from 818 to 3,245, and organic sessions in GA4 rose 235%.

organic sessions, 28 days before launch vs. the last 28 days: +235%
impressions in AI Overviews and AI Mode in the first month: 818 → 3,245

Read case study →

GEO / AI SEOSEO audit

US Baby Food Brand: +546.7% Impressions in Google AI Features

A GEO project for an American plant-based baby food brand. In two months, impressions in Google AI features grew from 168,250 to 1,088,226, and the number of pages with valid structured data increased almost tenfold.

impressions in Google AI features: +546.7%
AI features' share of all impressions: 3.4% → 26.1%

Read case study →

SEO ServicesSEO audit

Online pharmacy: Google clicks up 10x in a year

A large drug catalog in a medical niche where Google is especially strict about quality. In a year, search clicks grew from 42 to 449 a month, impressions almost 9x, and the average position rose from 38.5 to 15.2.

Google clicks, August 2025 vs September 2026: 10.7x
monthly Google impressions: 1,251 → 11,039

Read case study →

FAQ: SEO Audit

Didn't find your answer? Drop us a line and we'll reply within one business day.

How long does an audit take?

Usually 5-10 business days, depending on the size of the site and the number of markets.

Can I implement the recommendations without you?

Yes. The audit is written so your developer and content team can carry it out on their own. If needed, we can support the implementation.

What do you find most often?

Indexing issues, duplicates, sections blocked from Google, structured data errors, and broken analytics. For example, on one project the CMS set noindex on 26 tutorial pages by default, and on another, Cloudflare was blocking search engine crawlers.

How is your audit different from an online tool report?

Tools show hundreds of warnings with no priorities. We check everything manually, filter out what doesn't matter, and deliver a task table with the estimated impact and an owner for each item.

Does the audit include GEO?

Yes. We check how your brand appears in ChatGPT, Gemini, Perplexity, and AI Overviews answers, and whether your site is accessible to AI crawlers.

When should I get an audit?

Before a redesign or migration, when switching agencies, when traffic starts to drop, or if your site has never had a technical review.

From the blog

New servicesOctober 16, 2026

New Service: GEO Audit of Your Brand's Presence in AI Answers

Serpico Agency is launching a GEO audit: we check how ChatGPT, Gemini, Perplexity, and Google AI Overviews answer the key queries in your niche and whom they recommend instead of you, then give you a plan to get into those answers.

Read →

Let's talk SEO Audit for your business

Leave your details and we'll put together a scope of work and a budget estimate.

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.