SaaS and IT

SEO and GEO for SaaS, DevOps, and B2B platforms: content for "how to solve" and "which to choose" queries, comparison pages, and visibility in ChatGPT, Claude, and Perplexity.

What we do for this industry

Case studies in this industry

SEOGEO / AI SEOSEO audit

AI Startup from Germany: Impressions in Google AI Search Nearly Quadrupled in a Month

The startup builds an MCP connector that links AI assistants with advertising platforms. Our audit found 26 tutorials blocked from indexing by a CMS setting. In the first month, impressions in AI Overviews and AI Mode grew from 818 to 3,245, and organic sessions in GA4 rose 235%.

organic sessions, 28 days before launch vs. the last 28 days: +235%
impressions in AI Overviews and AI Mode in the first month: 818 → 3,245

Read case study →

GEO / AI SEOSEO

Texas Technology Company: +123% Non-Branded Impressions and First Purchases from the AI Channel

A combined GEO and SEO program for a technology company from Texas. In two months, non-branded impressions grew 123%, sessions from ChatGPT grew 225%, and the AI channel delivered its first key events, including a purchase.

non-branded impressions in Google: +123%
sessions from ChatGPT: +225%

Read case study →

SEOGEO / AI SEOWeb analytics

Estonian B2B Software Developer: +45.5% Leads and Better Rankings Across Three Domains

SEO, GEO and analytics for a B2B company operating across three domains. In September 2026, leads from the main site grew 45.5%, average position improved on every domain, and 513 spam sessions were removed from analytics.

leads from the main domain, September vs. August: +45.5%
average position of the ecosystem domain: 13.30 → 8.24

Read case study →

SEOGEO / AI SEO

Two B2B SaaS Companies from Israel: Technical Index Cleanup and First AI Referrals

SEO and GEO for two Israeli B2B SaaS companies: a DevOps platform and an ecommerce pricing platform. The first reached 1.89 million impressions and improved its rankings; the second raised CTR from 1.2% to 1.7% after cleaning up junk URLs.

DevOps platform impressions in March 2026 (+7%): 1.89M
indexed pages of the DevOps platform: 591 → 631

Read case study →

Web DevelopmentGEO / AI SEO

An SEO/GEO Content Generation Platform

The agency's internal platform takes topics from Search Console queries, generates content, schedules it and publishes it automatically to WordPress, Shopify, Strapi or via webhooks. We built the first version with 17 screens in 3 days.

days to the first version: 3
screens: 17

Read case study →

Web Development

An Agency CRM with AI Access

The Serpico Agency CRM brings projects, tasks with deadline approval, finances, analytics and website leads together in one system. Through an MCP server, Claude reads CRM data and helps the team work with it.

screens: 28
APIs: 16

Read case study →

Why SaaS needs GEO right now

B2B software buyers increasingly start their search not on Google but with a question to ChatGPT or Claude: "what's the best platform for ...". If your product isn't in those answers, it doesn't even make the shortlist.

What we do for SaaS:

technical audits of large blogs and documentation: indexing, canonical URLs, blocked sections;
content clusters around your audience's problems, glossaries, "X vs Y" and "alternatives" comparison pages;
GEO: structured answers, markup, llms.txt, mentions on G2, Capterra, and in industry media;
AI traffic analytics in GA4 and monitoring of mentions in AI answers.

For example, for a German AI startup, indexed pages grew from 136 to 197 in the first month, and visits from ChatGPT and Claude rose from 118 to 384.

FAQ: SaaS and IT

Didn't find your answer? Drop us a line and we'll reply within one business day.

Which pages perform best in search for SaaS?

Pages built around audience problems, competitor comparisons, alternatives lists, integrations, and glossaries. These are also the pages AI assistants cite most often.

How do you measure traffic from ChatGPT and Claude?

We set up a dedicated AI assistant channel in GA4 and track sessions and conversions from chatgpt.com, claude.ai, perplexity.ai, and gemini.google.com.

Do you work with product documentation?

Yes. Documentation often has the most pages and the strongest long-tail potential, but it's frequently blocked from indexing or full of duplicates.

Do you work with English-speaking and German markets?

Yes. We have projects for companies from the US, Israel, Estonia, and Germany, and we produce content in the target market's language.

How long until the first results for SaaS?

Technical fixes pay off within a few weeks: on one project, indexing grew in the very first month after we removed an erroneous noindex. Content clusters usually start working after 3-6 months.

Can you also build internal tools?

Yes. We build our own products on Next.js and Supabase, such as an SEO content generation platform and a CRM with MCP access for AI.

Industries

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.