Web Analytics

GA4, Google Tag Manager, Search Console, and dashboards that show which channels actually make you money.

What's included

✓GA4 and GTM setup
✓Goals and conversions
✓Search Console and Looker Studio
✓Ad revenue analytics
✓Data quality audit

Why it matters

Without accurate analytics, any marketing is guesswork. We set up a system that shows the path from first visit to lead or purchase.

What we do

GA4 and Google Tag Manager: events, conversions, ecommerce, cross-domain tracking.
Google Search Console: setup, filters, export to dashboards.
Looker Studio dashboards: traffic, leads, and acquisition cost by channel.
Ad revenue analytics for content projects monetized through advertising.
Audit: we find duplicate events, lost conversions, and "dirty" data.

Updated: October 18, 2026

Case studies: Web Analytics

SEOGEO / AI SEOWeb analytics

Estonian B2B Software Developer: +45.5% Leads and Better Rankings Across Three Domains

SEO, GEO and analytics for a B2B company operating across three domains. In September 2026, leads from the main site grew 45.5%, average position improved on every domain, and 513 spam sessions were removed from analytics.

leads from the main domain, September vs. August: +45.5%
average position of the ecosystem domain: 13.30 → 8.24

Read case study →

FAQ: Web Analytics

Didn't find your answer? Drop us a line and we'll reply within one business day.

Do you work with analytics that's already set up?

Yes. We start with an audit of your current setup and fix errors without losing historical data.

What are the most common analytics errors?

Duplicate events, the wrong domain in GA4, referral spam, and broken purchase tracking. On one project, we removed 513 spam sessions a month and found broken ecommerce tracking.

Can I see traffic from ChatGPT and other AI tools?

Yes. We set up a dedicated AI assistant channel in GA4 so you can see sessions and conversions from ChatGPT, Claude, Perplexity, and Gemini.

Do you build dashboards?

Yes, in Looker Studio or inside your CRM: traffic, leads, and acquisition cost by channel on a single screen.

Do I need Google Tag Manager?

In most cases, yes: it lets you manage events without changing your site's code and roll out new goals faster.

How does analytics help SEO and advertising?

It shows which pages and keywords bring in leads, not just traffic. That way your budget and content go where the money is.

Let's talk Web Analytics for your business

Leave your details and we'll put together a scope of work and a budget estimate.

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.