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TikTok Ads

TikTok advertising to reach younger audiences and drive sales: Spark Ads, conversion campaigns, creative testing.

What's included

  • ✓Spark Ads and In-Feed
  • ✓TikTok Pixel and Events API
  • ✓Rapid creative testing
  • ✓Audiences and lookalikes

When TikTok Ads make sense

If your audience is 18-35, your product shows well on video, and you're ready to refresh creatives regularly. TikTok is a channel where creative matters more than targeting.

What we do

  1. We set up the TikTok Pixel and Events API for accurate tracking.
  2. We launch conversion campaigns and Spark Ads based on organic videos.
  3. We test several creative hypotheses every week and scale the winners.
  4. We build remarketing and lookalike audiences.

Updated:

FAQ: TikTok Ads

Didn't find your answer? Drop us a line and we'll reply within one business day.

Is TikTok a good fit for B2B?

Rarely. For B2B, Google Ads, LinkedIn, and SEO/GEO are usually more effective. TikTok works best for ecommerce and consumer services.

Do I need my own TikTok account with content?

Ideally, yes. Spark Ads based on organic videos often outperform standard ads because they look native.

How many creatives do I need?

Creative fatigue sets in fast on TikTok, so plan for several new videos a week. We help with ideas and scripts for each test.

How do I track sales from TikTok?

Through the TikTok Pixel and Events API with server-side events, plus UTM tags in GA4 so you can see the channel's contribution to total sales.

What is the TikTok audience like?

The most active group is 18-35, but the audience is aging quickly. Before launch, we check the size of your target audience in Ads Manager.

When should I launch TikTok Ads?

When your product shows well on video, you have the resources for regular creatives, and conversion tracking is in place. Otherwise, it's better to start your budget with Google or Meta.

Let's talk TikTok Ads for your business

Leave your details and we'll put together a scope of work and a budget estimate.

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.

Free consultation

Tell us about your project and we'll prepare a growth plan