Is TikTok a good fit for B2B?
+
Rarely. For B2B, Google Ads, LinkedIn, and SEO/GEO are usually more effective. TikTok works best for ecommerce and consumer services.
Do I need my own TikTok account with content?
+
Ideally, yes. Spark Ads based on organic videos often outperform standard ads because they look native.
How many creatives do I need?
+
Creative fatigue sets in fast on TikTok, so plan for several new videos a week. We help with ideas and scripts for each test.
How do I track sales from TikTok?
+
Through the TikTok Pixel and Events API with server-side events, plus UTM tags in GA4 so you can see the channel's contribution to total sales.
What is the TikTok audience like?
+
The most active group is 18-35, but the audience is aging quickly. Before launch, we check the size of your target audience in Ads Manager.
When should I launch TikTok Ads?
+
When your product shows well on video, you have the resources for regular creatives, and conversion tracking is in place. Otherwise, it's better to start your budget with Google or Meta.