Meta Ads (Facebook and Instagram)

Facebook and Instagram ads for lead generation and sales: creatives, audiences, and the Conversions API.

What's included

✓Strategy and audiences
✓Lead forms and conversion campaigns
✓Creatives and testing
✓Pixel + Conversions API
✓Remarketing

What we do in Meta Ads

Strategy: we define the campaign goal (leads, sales, calls) and the target cost per result.
Audiences: broad, interest-based, lookalike, and remarketing to website visitors and people who engaged.
Creatives: concepts, copy, and formats for each segment, with regular testing.
Technical setup: Meta Pixel, Conversions API, events, data quality checks.
Lead generation: lead forms with qualifying questions and CRM integration.

We have experience generating leads for US law firms with tight geo-targeting and a target CPL, as well as for local businesses in Ukraine.

Updated: October 18, 2026

Case studies: Meta Ads (Facebook and Instagram)

Meta Ads

California Employment Law Firm: Meta Ads Lead Generation Across 5 Practice Areas

Launching Meta Ads lead generation for an employment law firm in California. Separate campaigns and creatives for 5 practice areas, lead forms with qualifying questions, and a target cost per lead of $10-15, all within Meta's restrictions on legal advertising.

employment law practice areas with separate campaigns: 5
target cost per lead: $10-15

Read case study →

FAQ: Meta Ads (Facebook and Instagram)

Didn't find your answer? Drop us a line and we'll reply within one business day.

Do you create the ad creatives?

Yes, we develop concepts and copy, and we also adapt your own materials for Reels, Stories, and feed formats.

Can leads be sent straight to my CRM?

Yes, we integrate lead forms with your CRM so your sales team gets leads instantly.

Can you advertise legal or medical services?

Yes, but within Meta's restrictions on targeting and wording. We launched lead generation for a California law firm across five separate practice areas while complying with these rules.

Which is better: lead forms or a website?

Lead forms deliver cheaper leads, while a website often delivers higher-quality ones. We test both and add qualifying questions to filter out irrelevant inquiries.

Why do I need the Conversions API?

Because of browser restrictions, the pixel doesn't see every conversion. The Conversions API sends events from the server, so Meta's algorithm optimizes campaigns on more accurate data.

What budget do I need for testing?

Enough for each ad set to get a few dozen results per week. We calculate the exact amount based on the target cost per lead in your niche.

Let's talk Meta Ads (Facebook and Instagram) for your business

Leave your details and we'll put together a scope of work and a budget estimate.

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.