Google Ads

Search ads, Performance Max, Shopping, and YouTube, with end-to-end analytics and a focus on cost per lead.

What's included

✓Search campaigns
✓Performance Max and Shopping
✓YouTube video ads
✓GA4 conversion setup
✓Weekly bid optimization

How we run Google Ads

Google Ads delivers leads from day one, as long as campaigns are built around a business goal rather than clicks.

Audit and strategy: we analyze past campaigns, competitors, and your unit economics: how much you can afford to pay per lead or sale.
Conversions: we set up accurate tracking of leads, calls, and purchases in GA4 and Google Ads, and enable enhanced conversions.
Campaign structure: search for commercial-intent keywords, Performance Max, Shopping for ecommerce, remarketing, YouTube.
Ads and landing pages: ad copy, assets, and landing page recommendations.
Optimization: negative keywords, bids, budgets, and A/B tests, every week.

Reporting

Every month you get a report with spend, lead volume and cost per lead, and recommendations for the next period. We manage budgets in Ukraine, the US, and Europe.

Updated: October 18, 2026

Case studies: Google Ads

SEOGEO / AI SEOLocal SEO

Chiropractic Clinic Network in Oregon: +69% Google Clicks in the First Month

Four chiropractic clinics in different Oregon cities operate on a single domain. In the first month of work, Google clicks grew 69%, impressions nearly doubled, and the number of indexed pages went from 56 to 816.

Google clicks, March vs. February 2026: +69%
Google Search impressions in a month: +99%

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SEO ServicesLocal SEOGoogle Ads

Lviv Meat Processing Producer: SEO, Google Ads and a Rozetka Marketplace Launch

Our longest-standing client: a Lviv meat producer with a chain of branded stores. Since February 2024 we have handled SEO, Google profiles for the stores, Google Ads and Shopping, plus the move to marketplaces: a 426-product feed for Rozetka and a fix for a critical stock error.

average Google position, June 2025 vs June 2026: 12.6 → 5.5
clicks in June 2026 vs June 2025: +28%

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SEOLocal SEOGoogle Ads

Hotel in Central Kamianets-Podilskyi: More Direct Bookings Without OTA Commissions

Full-funnel promotion for a hotel in a tourist city: website SEO, Google Business Profile, Google Ads for branded and targeted queries, and city content for tourists. The goal: more direct bookings without booking-platform commissions, plus additional sales.

Google clicks, July 2026 vs July 2025: +22%
average position, July 2025 vs July 2026: 9.8 → 6.8

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FAQ: Google Ads

Didn't find your answer? Drop us a line and we'll reply within one business day.

What's the minimum ad budget?

It depends on your niche and location. We calculate it from your target cost per lead and expected lead volume, and recommend a figure after our analysis.

Can Google Ads be combined with SEO?

Yes, and it works well: ads bring in fast leads and data on which keywords convert, while SEO gradually reduces your reliance on paid traffic.

How many campaigns do I need at launch?

It depends on how many business lines you have. For example, for a concierge service for car accident victims, we launched 9 campaigns built on more than 13.5K keywords, while a small local business often needs just 2-3.

Do you work with Performance Max?

Yes, when conversions are tracked correctly and there's enough data. On one project, Performance Max clicks grew 72.7% with nearly flat spend after we optimized signals and structure.

Who owns the ad account?

You do. We work in your Google Ads account with the access permissions you grant, so all history and data stay with you.

How soon will leads come in?

The first leads usually arrive within the first few days after launch. Another 2-4 weeks go into optimizing bids, negative keywords, and ads until the cost per lead stabilizes.

Let's talk Google Ads for your business

Leave your details and we'll put together a scope of work and a budget estimate.

Ready to rank on Google and show up in AI answers?

We'll run a quick audit of your website and show you where you're losing traffic and leads. Free, no strings attached.