ASO: Mobile App Store Optimization

Optimizing your app in the App Store and Google Play: keywords, listing page, screenshots, reviews, and analytics, so more people find and install your app.

What's included

✓App Store and Google Play keyword research
✓Title, subtitle, and description
✓Screenshots, icon, and preview video
✓Ratings and review management
✓Localization for new markets
✓Listing A/B tests and reporting

What is ASO

ASO (App Store Optimization) is SEO for mobile apps. Most installs start with a search inside the App Store or Google Play, so the number of installs depends directly on which searches your app shows up for and how convincing its listing page is.

What the work includes

Market and competitor analysis. Which apps rank for your keywords, what their listings look like, and what users say in their reviews.
Keywords. We research keywords for the App Store and Google Play separately, since each store's algorithm weighs different fields.
Metadata. Title, subtitle (App Store), short and full description (Google Play), keyword field.
Listing visuals. An icon, screenshots, and a preview video that explain your app's value in a few seconds.
Ratings and reviews. The right moment to prompt for a rating inside the app, and replies to reviews.
Localization. Adapting metadata and screenshots for different languages and markets.
Testing and analytics. A/B tests in Google Play and Product Page Optimization in the App Store, tracking impressions, listing-to-install conversion, and retention.

ASO, SEO, and GEO together

Users search for apps not only in the stores but also on Google and in ChatGPT ("best app for..."). That's why we combine ASO with an app page on your website, SoftwareApplication markup, and GEO, so your app gets recommended outside the stores too.

Who it's for

startups before launch or after a slow start;
apps whose organic installs have stopped growing;
companies entering new markets and languages.

Updated: October 18, 2026

FAQ: ASO: Mobile App Store Optimization

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How is ASO different from SEO?

SEO works with Google search across websites, while ASO works with search inside the App Store and Google Play. The principles are similar (keywords, relevance, user behavior), but the fields, algorithms, and metrics are different.

How long does it take to see ASO results?

Metadata changes get indexed within a few days to a few weeks. A lasting effect on organic installs usually shows up after 1-3 months and several iterations.

Can ASO be done without changing the app?

Yes, most of the work concerns the store listing. But for ratings, it helps to set up an in-app rating prompt, which is a small code change.

Do you work with both the App Store and Google Play?

Yes. We prepare separate keywords and metadata for each store, because the App Store weighs the title, subtitle, and keyword field, while Google Play indexes the full description.

Does ASO help paid ads in the app stores?

Yes. A better listing raises the install conversion rate, so every click from Apple Search Ads or Google App Campaigns becomes cheaper.

How do you report on ASO?

We show keyword rankings, listing impressions, install conversion rate, ratings, and review trends compared with the previous period.

Let's talk ASO: Mobile App Store Optimization for your business

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